Anyone on my FList have kids? Or sometimes carry around things they don't want to melt? Or have any kind of medication that has to be kept cold? You should get an Icy Diamond Tote. They're small, insulated bags that can be kept colder than lunch bags and, also, have the benefit of not looking like a lunch bag!
Buy a small tote, or a bigger backpack, and be off for a limited time when you enter COOL2010 in your online order</b>.