Effective CPM (eCPM): A method of figuring out a CPC ad's effective cost-per-thousand impressions. This is found by a complex system that compares bids, CTR, and other relevant factors on the CPC ad. If the estimated eCPM is higher than the other user's actual CPM bid, the CPC bid will win the auction.
I keep meaning to make a post that is at least somewhat substantial, but I am fucking exhausted by the time I get home because I spend all day using my brain to decipher things.
Ask me a question about something - fannish or nonfannish - whatever!
